(noun) art, knowledge.
Stories from our industry, our people, our craft.
FEATURED STORY
“Stay curious, do your research, and be open to feedback. Growth comes from real dialogue, not just validation. Learn from people in the industry who can offer you support and champion your ideas.”
- Dan Ahwa, Creative Director for NZFW, on his advice for entering the fashion industry
A Letter from Dan Ahwa
A personal reflection from NZFW Creative Director Dan Ahwa on the journey from his first experience of Fashion Week in 2004 to returning as Creative Director. Exploring the people, perspectives and creative voices shaping the future of New Zealand fashion, Dan reflects on the importance of collaboration, cultural diversity and creating opportunities for the next generation.
The City is the Runway
For NZFW’s 2026 campaign, Creative Director Dan Ahwa took fashion out of the studio and into the streets of Tāmaki Makaurau. We spoke with Dan about the concept, the collaborators, and why Auckland is a city worth celebrating.
Fashion, Without Looking Away
We spoke with Amanda Butterworth from NZ Fashion Revolution about transparency, collective action, and what it means to engage with fashion more consciously.
Paving the Way
Kiri Nathan is paving the way for a flourishing and authentic Māori fashion movement.
On Partnership, Precision, and the Road Ahead
Hamish Miller, Giltrap Group, on what brings fashion and automotive together, and what this year holds.
Trust the Process
Estelle Schuler, Fashion Stylist, on the jobs she said yes to, the ones she turned down, and what keeps her showing up.
Growth Comes From Real Dialogue
As Creative Director for New Zealand Fashion Week presented by Giltrap Group, Dan Ahwa is shaping what the 2026 event looks and feels like from the inside.
Full Circle
In conversation with Tessa Patrick on coming full circle - what she has learned, and why this industry is worth every bit of it.
The Editor’s Eye
Sarah Murray on her path to Editor-in-Chief and Publisher of Fashion Quarterly, her first encounter with NZFW, and what continues to inspire her.
