Inspired by a love of texture, Serena Diego’s vision for her luxury swimwear brand, SERENA DIEGO, was to make beautiful clothes of incomparable quality, sustainably.  

Using unique textiles of the highest quality and delicate original prints, Serena has created her own take on femininity, exploring the fine line between elegance and sex appeal. 

Based in Aotearoa, garments are designed in-house and produced in small production runs. 

The label embraces the slow fashion philosophy and uses sustainable practices wherever possible, from manufacturing to choosing eco-friendly textiles.

At the heart of the resort and swimwear brand is a commitment to building mutually beneficial, long-term partnerships with its manufacturers and suppliers that share the same values of transparency, professionalism, kindness, and respect.

Serena Diego will take part in a Group Show at New Zealand Fashion Week 2023.

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